Exercise
27th March 2017 - 22nd May 2017 ( Week 1 - Week 9 ) Jason Ong Ngie Min ( 0324104 ) Advertising Principles and Practice Lecture 1: Bernbach's 10 Principles of Advertising We were briefed by the lecturer of the concept of advertising and why are learning it from a variety of sources. Also, we were introduced to the William Bernbach's 10 Principles in advertising which is one of the three founder of the advertising agency Doyle Dane Bernbach aka DDB and then learnt about the iconic VW Beetle and Polaroid advertising campaign by DDB. Learning outcome from the lecture : Marketing is an art of selling Marketing is generally a capitalism Believe the product if we are ought to sell the product If advertising is not priced, it's publicity Forum 1. In your view – based on what you have heard and discussed – is advertising relevant today? 2. From the 10 principles mentioned, list 3 principles that you fel...