Branding Corporate Identity
27.03.2017 - 6.07.2017 ( Week 1 - Week 12 ) Jason Ong Ngie Min ( 0324104 ) Branding Corporate Identity Lecture : Project 1 Project 1: Group work (20%) Presentation The Brief The understanding of brand identity Description (30 minutes presentation in lecture class) The students will be divided into 3 groups, each group is given a scope of research title. To encourage students on accepting different point of view with an open-minded attitude, the value of seeing classmates as learning partners. The presentation must be easy to understand, clean, clear and concise. Group 1: Brand, Brand Identity & Branding Group 2: Brandmark categories Group 3: Branding Identity Ideals The Brief A compilation of research results & case studies (Summarize in creative infographic, mind map, etc.) Final Outcome 30 minutes well presented with creative slides. Duration of Assignment 3 weeks (Briefing on...