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Showing posts from March, 2018

Week 8B : Project 2A & 2B submission

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04.03.18- 10.03.18  Jason Ong Ngie Min (0324104) Project 2A & 2B submission  Revised Progressions  Before submitting our final outcomes to the lecturer, we did a few changes according to his feedback and thus, making it a more legitimate campaign.  Revised campaign timeline Revised fundraising poster Official Instagram for Overgrowth Official Facebook page for Overgrowth Official Twitter account for Overgrowth Pewdiepie's youtube channel in collaboration with Overgrowth campaign PlayStation's youtube channel showcasing the trailer for Overgrowth E-mail mock-up for the winner of fan art competition  Submissions  Here are the final submissions for this particular project, Overgrowth. Submissions are inclusive with the required outcomes as well as the design journal.  Project 2A Microsite's front page pop-up trailer Full microsite page  Project 2B On-groun...

Week 8A : Assignment 2A, 2B progression

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05.03.18 - 11.03.18  Jason Ong Ngie Min (0324104) Assignment 2A, 2B progression As for this week, we were to show progressions for our project and have some feedback from the lecturer if there is any issues that need to be fixed.  Microsite progressions  First on-ground activation Second on-ground activation Team Portrait Stages of the game artworks Standard version of the game  Digital deluxe of the game  Merchandise corner for Overgrowth's campaign Fan art competition announcement  Partnership poster with UNEP  Revised version poster with UNEP Feedback  Microsite : Simplify it and throw away some of the informations since it is not necessary and make sure that informations are kept simple and concise. Also, come up with few more visuals to tell the audience about the stages of the game.  On ground: Instead os making two ...

Week 7B: Brand Activation & Project 2A, 2B progressions

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27.02.18 - 3.03.18 Jason Ong Ngie Min (0324104) Brand Activation & Project 2A,2B progressions  Slides Presentation    ___________________________________________________________________________________________________ Project 2A progressions  After discussing about the IA for the microsite, we came up with the wireframes to the lecturer so we can start with the executions as soon as we can.  Project 2B progressions  The lecturer asked us to discuss the project in class which is campaign timeline the reason because it helps us for the execution of the on-ground activation mock.  Artwork progression  Finished artwork Art Direction  Sample images of the microsite's and on-ground for the mood and feel for overgrowth's campaign.  Concept art ( stages of the game ) Colour  Typeface  Primary used typeface Secondary used typeface ...