Jason's Design E-Portfolio

Jason Ong Ngie Min (0324104) Brand Strategies  Project 3A (City Branding) Instruction Project 3A : 30% The Brief City Branding Duration of Assignment Week  7  – 13 Deadline Week 11:  E-Brand Book & Application Week 12:   City promotional video Description Based on Project 2, to create e-brand book,  application  and city promotional video. Requirements / Submission 1.       E-Brand Book 2.       Application: Poster series / Tourist guide with map / etc 3.       City promotional video (30 ~ 60 seconds video) ___________________________________________________________________________________________________ Submissions for poster  Figure 1 : Poster 1/3 Figure 2 : Poster 2/3 Figure 3 : Poster 3/3      Submission for e-Brandbook Click here to download e-Brandbook's file  Su...

Jason Ong Ngie Min (0324104) Brand Strategies  Project 2B (Positioning) Instruction Project 2B : 15%   The Brief Positioning Duration of Assignment Week 1 – 5 Deadline Week 5 Description To be able to articulate the brand strategy by writing a creative brief, and a set of mood board is well presented. Creative Brief                             Mood Boards (Images & Description) Brand name                             The ideal city image Tagline                                     Color pale...

Jason Ong Ngie Min (0324104) Brand Strategies  Project 2A (Ideation) Instruction Project 2A :  15 % The Brief Ideation Duration of Assignment Week 1 – 6 (5 weeks) Deadline Week 6 Description Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes. Ideation will help you: ·           Ask the right questions. ·           Get obvious solutions out of your head. ·           Uncover unexpected areas of innovation. ·           Create volume and variety in your innovation options. You are required to collect 100 iconic symbols, places, people, objects and scenes that represent the city, which it has to be uniquely portraying our local cultural co...

Jason Ong Ngie Min ( 0324104) Brand Strategies  Project 1B (Situation Analysis) Instruction Project 1B : 20% The Brief Situation Analysis Duration of Assignment Week 1 – 4 Deadline Week 3:   SWOT Week 4:  Brand goals, Brand objectives & Target audience Description The students will be given the  scopes of research  title to study the city –  Kuala Lumpur . Week 3:   SWOT Analyze the city and its market   –  a look at the city’s strengths, weaknesses, opportunities and threats Week 4:  Brand goals, Brand objectives & Target audience Determine the personality and message the city wants to communicate. What does the city want its market to perceive? Please identify the target audience, analyse their lifestyle and determine how your brand will fit into them (supported with customer journey map). Brand goals  are valuable business targets for a brand. Brand objectives  ...

Jason Ong Ngie Min (0324104) Brand Strategies  Project 1A (Presentation) Instruction Project 1A : 10% The Brief Presentation Duration of Assignment1 Week 1 – 2 Deadline Week 2 Description The presentation must be easy to understand, clean, clear and concise. Presentation will be organised individually. City Branding, Brand Identity & Brand Experience Please research and analyze a well-established city branding as case study. Identify the brand strategy supported with its brand identity (Naming, logo, slogan, brand story, brand message, big idea, city promotional videos, website, applications, etc.). Please explain its brand experience with customer journey map. C ustomer journey map   is a diagram or several diagrams that depict the stages  customers  go through when interacting with a company, from buying products online to accessing  customer  service on the phone to airing grievances on social media. Buil...

Jason Ong Ngie Min (0324104) Publishing 2: Mass Communication Final Submissions and Links, Reflections  Final Submissions: Exercises  Project 1  Project 2  Final Project  ___________________________________________________________________________________________________ Submissions Project 1        ___________________________________________________________________________________________________ Project 2 ( Visuals and The Book )  16 Visuals  Figure 1 : Visuals 1/2 Figure 2 : Visuals 2/2 Complete thumbnails  Figure 3 : Thumbnails 1/4 Figure 4 : Thumbnails 2/4 Figure 5 : Thumbnails 3/4 Figure 6 : Thumbnails 4/4 Figure 7 : Final book (front cover) Figure 8 : Final book (first chapter) Figure 9 : Final book (Double spread) Figure 10 : Final book (back cover) ________________________________________________________...