Project 2B - Positioning

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Jason Ong Ngie Min (0324104)
Brand Strategies 
Project 2B (Positioning)

Instruction

Project 2B: 15% 

The Brief
Positioning

Duration of Assignment
Week 1 – 5

Deadline
Week 5

Description
To be able to articulate the brand strategy by writing a creative brief,
and a set of mood board is well presented.
Creative Brief                           Mood Boards (Images & Description)
Brand name                             The ideal city image
Tagline                                     Color palettes
Brand story                              Typography
Brand message                        Imagery                              
Big Idea                           

* Please add more boards if needed.

An effective strategy will maximize the image and value of a brand.

Requirements / Submission
15 minutes presentation with a compilation of creative brief and mood boards

Objective
To practice how to present an effective strategy to promote a brand

Submission 

Click here to download this file 

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