Packaging and Merchandising Design - Project 2
Week 7 - Week 11
Jason Ong Ngie Min ( 0324104 )
Packaging and Merchandising
Project 2: Innovative Packaging
Instructions:
Week 9:
Make actual 3 dimensional comps that take into consideration each side of the product to finalize your design. You have to professionally photograph the final product as evidence for TDS website.
Week 10:
Progression updates
Week 11:
Submit your assignment
Objective:
Learning outcome of the exercise is about convincing a consumer to buy into an idea.
You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.
Jason Ong Ngie Min ( 0324104 )
Packaging and Merchandising
Project 2: Innovative Packaging
Instructions:
ASSIGNMENT 2: Innovative Design ( 20% )
The Brief
You have to design an innovative packaging for any health, pharmaceutical or beauty product tailored to the needs and wants of a specific target market. Propose new idea for the material of the packaging. The packaging should not only look futuristic but must be able to protect the product or item of your choice. Read https://www.packaginginnovation.com/packaging- design/innovative-packaging-2/10-things-best-innovative-packaging-designs-common/ for further reading on ideas for the project.
Project timeline
Week 7:
Discuss with your lecturer on the item or product of your choice and bring sample in class on the existing packaging of the product. Explore the design and crafting techniques and personal visual styles in solving identified design problem.
Week 8:
Bring in lots of sketches of your concept
Suggest materials and colors
The Brief
You have to design an innovative packaging for any health, pharmaceutical or beauty product tailored to the needs and wants of a specific target market. Propose new idea for the material of the packaging. The packaging should not only look futuristic but must be able to protect the product or item of your choice. Read https://www.packaginginnovation.com/packaging- design/innovative-packaging-2/10-things-best-innovative-packaging-designs-common/ for further reading on ideas for the project.
Project timeline
Week 7:
Discuss with your lecturer on the item or product of your choice and bring sample in class on the existing packaging of the product. Explore the design and crafting techniques and personal visual styles in solving identified design problem.
Week 8:
Bring in lots of sketches of your concept
Suggest materials and colors
Week 9:
Make actual 3 dimensional comps that take into consideration each side of the product to finalize your design. You have to professionally photograph the final product as evidence for TDS website.
Week 10:
Progression updates
Week 11:
Submit your assignment
Objective:
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To develop students analytical thinking of strategizing sales and promotion.
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To develop students understanding of solving problems with design.
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To develop students ability to communicate visually.
Learning outcome of the exercise is about convincing a consumer to buy into an idea.
You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.
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Design Proposal
In order to proceed further in executing this project, I conducted a design proposal report consist of the project's idea, concepts and inspirations which is compiled below:
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The idea for this packaging is okay and make sure that when executing it, the box is foldable and also serves the purpose of hanging it at the shelf efficiently. Also, when designing the label, focus on it being elegant and expensive when hence, make black and gold as the primary colour of the product.
Experience
Throughout the weeks of completing this project, I experienced some printing issues which is the effect of stamping I would want. It wasn't easy as some of the shops require minimum amounts and some took longer than I expected. Nevertheless, I managed to get the gold stamping done as they were the feature of this packaging.
Observation
Besides finishing the project at ease, I observed that packaging that relates the men hair grooming products were not widely experimented though the stated price might be expensive. Also, I noticed that the labels were not properly designed for this particular product and I felt that it is not worth paying for with the price of it the reason because of the placement of these labels did not provide the mood and feel of a luxurious product.
Design Proposal
In order to proceed further in executing this project, I conducted a design proposal report consist of the project's idea, concepts and inspirations which is compiled below:
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Sketches
The sketches for this particular project focused on the functionality and layouts of the packaging which is the hanging shelf. The sketches explores more on the possible measurements, die-lines and how does the shelf itself works. Also, I did a few rough sketches on the label's illustrations as well to have an overview of these possible ideas.
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| Fig 1 : Sketches (1) |
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| Fig 2 : Sketches (2) |
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| Fig 3 : Sketches (3) |
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| Fig 4 : Sketches (4) |
Progressions
Stage One: Die-Line Mock
Before starting to design the labels and surface of the packaging, I started to build a rough mock on the packaging according the measurements that I have in order to check the legibility of the size, stability and its functionality. Then, I proceeded with the experiments of materials in order to check the packaging's durability that holds the product and making sure it functions as a hanging shelf well.
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| Fig 5 : Mock 1 |
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| Fig 6 : Mock 2 |
Stage Two: Surface design and Illustrations
I begin with illustrating surface design of the packaging first, with two different options. The style that I am going for is contemporary art deco the reason because I believe that these illustrations could give a sophisticated and luxury ambience of the packaging also at the same time, stylish. These illustration were mainly minimal, and only focuses two main colours which is black and gold, thus reflects the tone and manner of the product that is which is elegant and manly.
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| Fig 7 : Box Design |
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| Fig 8 : Label Design for Hair Pomade |
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| Fig 9 : Label Design for Hair Tonic |
Stage 4 : The Product
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| Fig 10 : The Product ( 1 ) |
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| Fig 11 : The Product ( 2 ) |
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| Fig 12 : The Product ( 3 ) |
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Feedback
The idea for this packaging is okay and make sure that when executing it, the box is foldable and also serves the purpose of hanging it at the shelf efficiently. Also, when designing the label, focus on it being elegant and expensive when hence, make black and gold as the primary colour of the product.
___________________________________________________________________________________________________
Reflection
Experience
Throughout the weeks of completing this project, I experienced some printing issues which is the effect of stamping I would want. It wasn't easy as some of the shops require minimum amounts and some took longer than I expected. Nevertheless, I managed to get the gold stamping done as they were the feature of this packaging.
Observation
Besides finishing the project at ease, I observed that packaging that relates the men hair grooming products were not widely experimented though the stated price might be expensive. Also, I noticed that the labels were not properly designed for this particular product and I felt that it is not worth paying for with the price of it the reason because of the placement of these labels did not provide the mood and feel of a luxurious product.
Findings
I found out that setting up the packaging, specifically the rigid box can be tough the reason because these finishing might not turn up from what I have expected. Also, I found that designing an innovative packaging require more time than I expected the reason because we were to create an innovative product whilst focusing the stated target audience.
I found out that setting up the packaging, specifically the rigid box can be tough the reason because these finishing might not turn up from what I have expected. Also, I found that designing an innovative packaging require more time than I expected the reason because we were to create an innovative product whilst focusing the stated target audience.
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