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Packaging and Merchandising Design Compilation

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Week 15  Jason Ong Ngie Min (0324104) Packaging and Merchandising Design  Submission Link Instructions: Exercise  Project 1  Project 2 Final Project  ___________________________________________________________________________________________________ Reflection  Experience  Throughout the semester, I experienced a lot of new learning outcomes from both the lecturer and the module as well. Like for an example, the type of existing packagings, the process and how was it made. Also, this module opened my eyes in looking the other creative packaging so they can enrich my knowledge for this current module. Not only that, having this module for the semester also gained my experience in experimenting different mode of printing and finishing especially in Project 2 though it did not turn out as what I would imagine it to be.  Observation  For this module, I observed that my sense of design towards packaging ha...
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Packaging and Merchandising Design- Final Project

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Week 11 - Week 15 Jason Ong Ngie Min (0324104) Packaging and Merchandising Design  Final Project: Merchandising and Packaging  Instructions  FINAL PROJECT: MERCHANDISNG AND PACKAGING (40%) The Brief You have to design 6 merchandises for the brand that you have designed previously from Brand and Strategy class. The merchandises should reflect the brand. You have to design a complete set of packaging for the merchandises and think how it should be able to be displayed on the shelves. Project Requirements Finished packaging should be physically made and its function demonstrable using either the real objects it is to hold, or a mockup of your making. You will document the project’s progress, including photographs and early progress, on your design journal. Remember that craft counts! As with all work in this class, please pretend you are pitching this design to a real-world client. Project timeline Project Timeline  W...
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Packaging and Merchandising Design - Project 2

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Week 7 - Week 11  Jason Ong Ngie Min ( 0324104 ) Packaging and Merchandising  Project 2: Innovative Packaging  Instructions:  ASSIGNMENT 2: Innovative Design ( 20% ) The Brief You have to design an innovative packaging for any health, pharmaceutical or beauty product tailored to the needs and wants of a specific target market. Propose new idea for the material of the packaging. The packaging should not only look futuristic but must be able to protect the product or item of your choice. Read https://www.packaginginnovation.com/packaging- design/innovative-packaging-2/10-things-best-innovative-packaging-designs-common/ for further reading on ideas for the project. Project timeline Week 7:  Discuss with your lecturer on the item or product of your choice and bring sample in class on the existing packaging of the product. Explore the design and crafting techniques and personal visual styles in solving identified design problem. We...
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Packaging and Merchandising Design - Exercise

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Week 1 - Week 7  Jason Ong Ngie Min (0324104) Packaging and Merchandising Design  Exercises  Lecture  Lecture 1 : Introduction to Packaging and Merchandising Design  The lecturer started the class with a lecture regarding packaging design, mainly emphasising on the surface graphics of the packaging. The lecturer explained briefly regarding the important criteria for every surface graphics in a packaging design. Outcomes from the lecture :  Every packaging is a 5 second commercial as it acts a silent salesperson.  Packaging acts as one of a tool for brand awareness.  The brand must be the "hero" of the product, not the parent company. The product's symbol impacts the features and also it's benefits.  Lecture 2 : Box styles and corrugated box styles  The lecturer gave a lecture to the class regarding the existing variation of box styles along with corrugated box styles. The purpose for this lecture is to actually ...
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