Packaging and Merchandising Design- Final Project
Week 11 - Week 15
Jason Ong Ngie Min (0324104)
Packaging and Merchandising Design
Final Project: Merchandising and Packaging
Instructions
You have to professionally photograph the final product as evidence for TDS website.
Learning outcome:
Learning outcome of the exercise is about convincing a consumer to buy into an idea.
You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.
Project Journal:
Set up an individual design blog via blogger.com or wordpress.com. Please email your lecturer the URL. This journal should contain sketches, mind maps, mood boards, online articles, visuals and other multimedia pertaining relevant research to your target audience, art direction, packaging references and other relevant information.
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Final Merchandise
Feedback
Based on the idea for Mari-Mari KL, the selected items for the merchandise should be related to items that were meant for a get-ready celebration kit. But at the same time, try not to have those items that were common and conventional, think out of the box. Primary colour selection can be only one as it will be the star of the packaging. The placement of the items can mainly used with the logo as well the reason because the designed logo for Mari-Mari KL is vibrant enough.
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Reflection
Experience
Throughout the weeks of completing this project, I experienced some limitations when it comes to the execution and finishing I would want in the selected items as a part of the brand's merchandise. Like for instance, the colour of the tank top and cap which leads me to dye these items myself to the colour I would want
Observation
The current project that I worked on for the past four weeks make me to the realisation and observation on how does a brand's merchandise would look like. It made me to stay consistent with the idea that I came up with before and also, ensuring that these executions including the packaging fits well with Mari-Mari KL.
Findings
For this particular project, I found out that it is important to set a specific target audience as well as the theme for the project the reason because the selection of the items and packaging that is set to be the brand's merchandise can be slightly easier, also comes with a smoother process.
Jason Ong Ngie Min (0324104)
Packaging and Merchandising Design
Final Project: Merchandising and Packaging
Instructions
FINAL PROJECT: MERCHANDISNG AND PACKAGING (40%)
The Brief
You have to design 6 merchandises for the brand that you have designed previously from Brand and Strategy class. The merchandises should reflect the brand. You have to design a complete set of packaging for the merchandises and think how it should be able to be displayed on the shelves.
Project Requirements
Week 11: Itemize the 6 merchandises and discuss with your lecturer
Week 12: Prepare mood board and bring a lot of sketches of the packaging and merchandises
Week 13: Ideation and feedback session, box-making tutorial, special in-class challenge, assign early prototyping
Week 14: Feedback session, work day
Week 15: Feedback session and final demos
The Brief
You have to design 6 merchandises for the brand that you have designed previously from Brand and Strategy class. The merchandises should reflect the brand. You have to design a complete set of packaging for the merchandises and think how it should be able to be displayed on the shelves.
Project Requirements
- Finished packaging should be physically made and its function demonstrable using either the real objects it is to hold, or a mockup of your making.
- You will document the project’s progress, including photographs and early progress, on your design journal.
- Remember that craft counts! As with all work in this class, please pretend you are pitching this design to a real-world client.Project timeline
Project Timeline
Week 12: Prepare mood board and bring a lot of sketches of the packaging and merchandises
Week 13: Ideation and feedback session, box-making tutorial, special in-class challenge, assign early prototyping
Week 14: Feedback session, work day
Week 15: Feedback session and final demos
You have to professionally photograph the final product as evidence for TDS website.
Learning outcome:
Learning outcome of the exercise is about convincing a consumer to buy into an idea.
You will be also introduced to the concept of the target audience and will asked to consider a relevant target audience for their product when coming up with their ideas.
Project Journal:
Set up an individual design blog via blogger.com or wordpress.com. Please email your lecturer the URL. This journal should contain sketches, mind maps, mood boards, online articles, visuals and other multimedia pertaining relevant research to your target audience, art direction, packaging references and other relevant information.
Creative Brief
This project is carried on from the previous semester's module which is Brand Strategy. We were to expand the merchandise and eecute it with a packaging to have an overall outlook of the merchandise when it is sold in the shelf.
This project is carried on from the previous semester's module which is Brand Strategy. We were to expand the merchandise and eecute it with a packaging to have an overall outlook of the merchandise when it is sold in the shelf.
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Sketches
Before executing the project, I made a digital sketch and photoshopped some possible items to have a general review of the products and the placements of the logo as well as visual elements in these items.
Tank Top
Cap
Phone Case
Face and Body Paint
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Final Merchandise
___________________________________________________________________________________________________
Feedback
Based on the idea for Mari-Mari KL, the selected items for the merchandise should be related to items that were meant for a get-ready celebration kit. But at the same time, try not to have those items that were common and conventional, think out of the box. Primary colour selection can be only one as it will be the star of the packaging. The placement of the items can mainly used with the logo as well the reason because the designed logo for Mari-Mari KL is vibrant enough.
___________________________________________________________________________________________________
Reflection
Experience
Throughout the weeks of completing this project, I experienced some limitations when it comes to the execution and finishing I would want in the selected items as a part of the brand's merchandise. Like for instance, the colour of the tank top and cap which leads me to dye these items myself to the colour I would want
Observation
The current project that I worked on for the past four weeks make me to the realisation and observation on how does a brand's merchandise would look like. It made me to stay consistent with the idea that I came up with before and also, ensuring that these executions including the packaging fits well with Mari-Mari KL.
Findings
For this particular project, I found out that it is important to set a specific target audience as well as the theme for the project the reason because the selection of the items and packaging that is set to be the brand's merchandise can be slightly easier, also comes with a smoother process.
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