Brand Strategies Project 1A - Presentation

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Jason Ong Ngie Min (0324104)
Brand Strategies 
Project 1A (Presentation)

 Instruction
Project 1A: 10%

The Brief
Presentation

Duration of Assignment1
Week 1 – 2

Deadline
Week 2

Description
The presentation must be easy to understand, clean, clear and concise.
Presentation will be organised individually.

City Branding, Brand Identity & Brand Experience
Please research and analyze a well-established city branding as case study. Identify the brand strategy supported with its brand identity (Naming, logo, slogan, brand story, brand message, big idea, city promotional videos, website, applications, etc.). Please explain its brand experience with customer journey map.

Customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media.

Building a brand identity is a multi-disciplinary, strategic effort; every element needs to support the overall message and business goals.

Requirements / Submission
15 minutes presentation with a compilation of research results & case studies

The Brief
The understanding of brand strategy, brand identity & brand experience


Submission



 City promotional video for I.SEOUL.U







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