Brand Strategies 1B - Situation Analysis

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Jason Ong Ngie Min (0324104)
Brand Strategies 
Project 1B (Situation Analysis)

 Instruction

Project 1B: 20%

The Brief
Situation Analysis

Duration of Assignment
Week 1 – 4

Deadline
Week 3: SWOT
Week 4: Brand goals, Brand objectives & Target audience

Description
The students will be given the scopes of research title to study the city – Kuala Lumpur.

Week 3: SWOT
Analyze the city and its market –  a look at the city’s strengths, weaknesses, opportunities and threats

Week 4: Brand goals, Brand objectives & Target audience
Determine the personality and message the city wants to communicate. What does the city want its market to perceive? Please identify the target audience, analyse their lifestyle and determine how your brand will fit into them (supported with customer journey map).

Brand goals are valuable business targets for a brand.
Brand objectives are targets that bring you closer to your goals but don't necessarily have value of their own.
Brand goals are things such as brand awareness that increase brand entity.
Brand objectives are steps towards goals such as launching an advertising campaign.

Finding a niche you can fill: Researching your market

Requirements / Submission
15 minutes open discussion with a compilation of creative info graphic, mind map, photos, etc

Objective
To learn how to conduct a research and analyse a case study to plan an effective proposal.


Submissions

   

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