Project 2A- Ideation

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Jason Ong Ngie Min (0324104)
Brand Strategies 
Project 2A (Ideation)

Instruction



Project 2A: 15%

The Brief
Ideation

Duration of Assignment
Week 1 – 6 (5 weeks)

Deadline
Week 6

Description
Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes.

Ideation will help you:
·         Ask the right questions.
·         Get obvious solutions out of your head.
·         Uncover unexpected areas of innovation.
·         Create volume and variety in your innovation options.

You are required to collect 100 iconic symbols, places, people, objects and scenes that
represent the city, which it has to be uniquely portraying our local cultural context.

— Think more, Google less

Requirements / Submission
100 iconic symbols, places, people, objects and scenes with a visual (collage),
together with a short description for each of the selected object

Objective
To generate well-founded opportunities that have a good prospect of creating value in the end-market, and which match a brand’s strength and strategy.


Submissions 

 100 iconic elements 
Figure 1 : Iconic Symbols 

Figure 2 : Iconic Places
Figure 3 : Iconic Places 

Figure 4 : Iconic Objects

Figure 5 : Iconic Scenes

 Collages 
Figure 6 : Collage 1/5


Figure 7 : Collage 2/5


Figure 8 : Collage 3/5


Figure 9 : Collage 4/5


Figure 10 : Collage 5/5



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