Week 7B: Brand Activation & Project 2A, 2B progressions

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27.02.18 - 3.03.18
Jason Ong Ngie Min (0324104)
Brand Activation & Project 2A,2B progressions 

 Slides Presentation

   

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 Project 2A progressions 

 After discussing about the IA for the microsite, we came up with the wireframes to the lecturer so we can start with the executions as soon as we can. 






Project 2B progressions 
The lecturer asked us to discuss the project in class which is campaign timeline the reason because it helps us for the execution of the on-ground activation mock. 


Artwork progression 

Finished artwork

Art Direction 
Sample images of the microsite's and on-ground for the mood and feel for overgrowth's campaign. 

Concept art ( stages of the game )







Colour 


Typeface 

Primary used typeface

Secondary used typeface

Feedback 
Project 2A : The wireframes seems like it make sense. Proceed with the designing. 
Project 2B : Campaign timeline seems believable. Start dividing task and work on the                               current two projects! 



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