Week 1 - Week 7 Jason Ong Ngie Min (0324104) Packaging and Merchandising Design Exercises Lecture Lecture 1 : Introduction to Packaging and Merchandising Design The lecturer started the class with a lecture regarding packaging design, mainly emphasising on the surface graphics of the packaging. The lecturer explained briefly regarding the important criteria for every surface graphics in a packaging design. Outcomes from the lecture : Every packaging is a 5 second commercial as it acts a silent salesperson. Packaging acts as one of a tool for brand awareness. The brand must be the "hero" of the product, not the parent company. The product's symbol impacts the features and also it's benefits. Lecture 2 : Box styles and corrugated box styles The lecturer gave a lecture to the class regarding the existing variation of box styles along with corrugated box styles. The purpose for this lecture is to actually ...
Comments
Post a Comment