Week 1 - Week 7 Jason Ong Ngie Min (0324104) Packaging and Merchandising Design Exercises Lecture Lecture 1 : Introduction to Packaging and Merchandising Design The lecturer started the class with a lecture regarding packaging design, mainly emphasising on the surface graphics of the packaging. The lecturer explained briefly regarding the important criteria for every surface graphics in a packaging design. Outcomes from the lecture : Every packaging is a 5 second commercial as it acts a silent salesperson. Packaging acts as one of a tool for brand awareness. The brand must be the "hero" of the product, not the parent company. The product's symbol impacts the features and also it's benefits. Lecture 2 : Box styles and corrugated box styles The lecturer gave a lecture to the class regarding the existing variation of box styles along with corrugated box styles. The purpose for this lecture is to actually ...
Week 7 - Week 11 Jason Ong Ngie Min ( 0324104 ) Packaging and Merchandising Project 2: Innovative Packaging Instructions: ASSIGNMENT 2: Innovative Design ( 20% ) The Brief You have to design an innovative packaging for any health, pharmaceutical or beauty product tailored to the needs and wants of a specific target market. Propose new idea for the material of the packaging. The packaging should not only look futuristic but must be able to protect the product or item of your choice. Read https://www.packaginginnovation.com/packaging- design/innovative-packaging-2/10-things-best-innovative-packaging-designs-common/ for further reading on ideas for the project. Project timeline Week 7: Discuss with your lecturer on the item or product of your choice and bring sample in class on the existing packaging of the product. Explore the design and crafting techniques and personal visual styles in solving identified design problem. We...
Week 1 - Week 5 Jason Ong Ngie Min (0324104) Publishing 2 : Mass Communication Project 1: The Book. (Part 1 : Content Generating) Lecture 1 : Format The first lecture of the module talks about introduction of formats, understanding of typography, sense of space , details and good understanding of publishing software. The lecture then goes on with a brief study about historical formats through different civilizations. Outcomes from the lecture: Study history of publishing carefully To create a book, it takes a long time (6 months- 1 year) Pick up typography and publishing book. Format is key! New technology creates opportunity Innovation always shadows technology Lecture 2 : History of Print The lecture was started with the history of prints that is started from China, Korea and Germany. Also, the lecturer gave a brief insight on how print has a large impact till this very day and explained the origins of movable typ...
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